Fresh Watches and New Product Types

Zazzle offers hundreds and hundreds of different products, from countless Makers. Of those, there are perhaps 30 or so that I typically place each of my drawings on. Why? Well, mostly because they are “everyday” items that I am familiar with; items that many people, and many homes, already have–albeit in much plainer and less personable forms! And so, I have mugs and mousepads; pillows and light switch covers; keychains and compact mirrors; gift wrap and gift bags; stamps and stickers; and so on. Naturally, not every drawing is a good fit for all these items, and some are even specific to just a handful (like “Moonlit Dreams” for my Moonlit Dreams Nursery and Shower items; “Star Back” for my Star Back Playing Cards; or “Hazards and Limits” for the Hazards and Limits Anti-Speeding Bumper Sticker). Nonetheless, they are, in general, the “set” of items I draw for.

Hazards and Limits Anti-Speeding Bumper Sticker, product at The Draw on Zazzle

Hazards and Limits Anti-Speeding Bumper Sticker
© 2015 Darren Olsen

Early on, in fact, I would often alternate between posting a new drawing (one drawing on several types of products), and posting a new product (most of my existing drawings on a new product type). But eventually, I had reached a limit in terms of items I generally wanted to design for, and so with the exception of miscellaneous items that truly are suited to specific drawings (like the bottle and can coolers and such in my Ms. Deal Progressive Nostalgia Soda Set, or the Miracle of Hanukkah Remembrance Drop Earrings and Necktie and such), for a long time, no new product types had appeared in my store … and certainly not a product type featuring the bulk of my drawings.

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Creating Ms. Deal

When I create artwork to be placed on Zazzle products, usually it is simply that: I draw a picture, scan it, tweak it ever-so-slightly, and begin placing it on a range of products. When I came up with the idea of Ms. Deal though, it all became a true project, with evolving concepts and multiple parts required for completion. What started as an idea for a can / bottle cooler only, eventually became several distinct drawings, mixed-and-matched on a small collection of products, and even a “backstory” for the products in question! Even my Star Back Playing Cards Set, which took a lot of thought and effort to bring to completion, was not nearly as expansive as the Ms. Deal project.

Ms. Deal - Assembled, colored pencil drawings by Darren Olsen at The Draw

“Ms. Deal” – Assembled
© 2016 Darren Olsen

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“Moonlit Dreams” and Product Inspirations

One basic approach to selling on Zazzle, is simply to put a drawing or other work on as many products as possible. That way, the effort of producing a design is maximized in terms of the number of items added to one’s store, and, hence, to the Zazzle market place at large. Not everyone does this (for instance, some Zazzlers specialize in one product type only), but many do, including, usually, myself. And when a given design truly works fine on many different product types, it is not simply about adding more items at once; it is about offering people what one hopes are all good and worthy products.

Sometimes though, certain products in particular inspire a design, leading to “product inspired” designing in contrast to the “design first” way. This can be just one product in particular, and in fact, I have a “Few of a Kinds” category collection in my store for this very reason (well, more precisely, because I want to occasionally design for very specific items). Other times, this can rather be a subset of products, because the underlying inspiration, perhaps, is an intended use or purpose, one for which only certain products apply.

Moonlit Dreams, colored pencil drawing by Darren Olsen at The Draw

“Moonlit Dreams”
© 2015 Darren Olsen

It was for such a “purpose / product inspiration” that I drew, for instance, “Moonlit Dreams”. I was thinking of something to go on a nightlight in particular, and as nightlights are often useful to kids and babies, I decided on something suitable for a nursery. From there though, with a design so “baby” in nature, I soon saw how nice “Moonlit Dreams” could be on certain other products suited to nurseries, or, even, to some suitable for baby showers as well.

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“Ring of Flowers” Items and Some Basic Zazzling

I like all my drawings to various extents, and hence, generally, the products I place them on as well. Some items and designs seem to me to be exceptionally cool though, such as my “Ring of Flowers” ones. “Ring of Flowers” is actually not a single drawing, but rather a composite of one, “Flowers on Sharp White”:

Flowers on Sharp White, colored pencil drawing by Darren Olsen at The Draw

“Flowers on Sharp White”
© 2015 Darren Olsen

Flowers on Grassy Hills, colored pencil drawing by Darren Olsen at The Draw

“Flowers on Grassy Hills”
© 2015 Darren Olsen

“Flowers on Sharp White” is pretty basic (a “long” version of my original drawing “Flowers on Grassy Hills”, itself fairly basic), but while it still looks good on its own, when three copies are arranged in a ring–and certain image editing and Zazzle design tools are used–it really becomes something special.

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